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The first Dutch easy.com centre has opened in the newly refurbished easyInternetcafe in Damrak, Amsterdam. easy.com centres are manned areas inside easyInternetcafe stores which showcase all 15 easyGroup businesses. A uniformed member of staff is present in order to answer inquires about any of the easyGroup companies and to direct consumers towards the relevant easyGroup website in order to purchase the goods or services required.
Half a dozen easy.com centres are now in operation in the UK and New York but Damrak is the first one in continental Europe. The Damrak easyInternetcafe in Amsterdam has become the most popular with consumers in that city. easyInternetcafe currently has 74 outlets worldwide with 6 of them in the Netherlands in four Dutch towns. easyInternetcafe also recently announced the international rollout of its fourth generation internet cafes starting in the summer of 2006.
"I am pleased that we have now expanded the easy.com centres onto mainland Europe with the opening in Amsterdam," said Stelios the serial entrepreneur and easyGroup chairman. "We will continue to work with our franchisees in all markets to adapt to and benefit from local market opportunities," he concluded.
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